Astaxanthin is one of the most powerful antioxidants yet discovered.

Astaxanthin is one of a group of natural pigments known as carotenoids. In nature, carotenoids are produced principally by plants and their microscopic relatives. Animals

cannot synthesize carotenoids and thus all natural carotenoids are first

made in plants.As an antioxidant, astaxanthin has been shown to be up

to 500 times more powerful than Vitamin E and more than 10 times as

potent as beta-carotene. As an antioxidant, astaxanthin was shown in ORAC

testing to be 5 times more potent than Lutein.* A variety of human clinical

studies have shown significant health benefits from astaxanthin. Because

astaxanthin freely crosses the blood-brain and blood-retina barriers, astaxanthin

can readily neutralize free-radicals and other reactive species in the eye

and nervous system. Protection of the eye and brain tissue from oxidative

stress could potentially provide valuable support for both eye and brain

health.

Astaxanthin was also found to be a powerful modulator on the

immune function in a randomized, placebo controlled, double-blind human

study. Likewise, when looking at the protective effects of UV light on cells,

astaxanthin was found to be 1000 times more effective than both beta carotene and lutein.

Astaxanthin was also found to have excellent benefits

for the cardiovascular system. By inducing enzymes that metabolize foreign

compounds, astaxanthin helps the body to naturally "detoxify." One of

the most remarkable recent discoveries found that astaxanthin significantly

reduced the amount of DNA damage found in humans.*

Astaxanthin used in this product is natural (not synthetic) and is manufactured

from the microalgae Haematococcus pluvialis grown in closed culture

using ultra-pure water.*Our Vegan Astaxanthin has 4 mg of pure astaxanthin per softgel, which is many times stronger than many other astaxanthin products sold on the market.